LOVE YOUR RIDE
Vespa Advertising
Student Project
Collaborators: Brooke & Mae
Europeans love Vespa yet Americans don’t feel a strong connection with the company. Europeans live a more laid-back and simpler life meanwhile Americans are constantly stressed and consumed in the rat race.
Americans should learn how to romanticize their life and create a journey out of any trip.
Dating apps have ruled in recent years, but many now crave real-world connections. With rom-coms making a comeback, it’s clear the spark isn’t gone.
Vespa believes romance isn’t dead. It’s ready to star in your love story. Whether rekindling your passion for the ride or sparking a new connection, Vespa is the perfect wingman to bring romance back.
BRONX ZOO'S SCAVENGER HUNT
When New Yorkers spot a rat, roach, and pigeon, they usually freak out but what if they celebrated instead? Snap a photo of all three and upload it to the Bronx Zoo's website to win a free ticket.
OOH
Placed on the way to major car dealerships.
COMMERCIAL
Looks like a seat for one but it is designed for two.
THE VESPA CAFE
Promoting city livers to slow down and enjoy the pleasures of life through coffee and romantic interactions.
Advertising Student Project
Collaborators- Brooke Healey
My Role- Conceptualization, Copywriting, & Art Direction
