Early Majority is an outdoor clothing brand dedicated to ethical and sustainable manufacturing, which results in higher prices.
To justify these costs, the brand will connect with outdoor enthusiasts by showcasing its deep appreciation for nature and its commitment to protecting the environment from climate change. Early Majority’s clothing isn’t just gear—it’s a pledge to a better future.
OOH
Paper posters made out of biodegradable paper and all-natural adhesive
KEEP IT OUR
LITTLE SECRET
When going on vacation, many are unable to enjoy their time due to how overcrowded the destinations are. But during the Fall, Winter, and Spring, no one travels to Santorini since tourism decreases by up to 70%. Let's promote tourism by being selective.
People want to keep the good things in their lives a secret so no one can spoil them. With that being said, don’t tell anyone how great Santorini is during the off-season.
OOH
Located in colder cities where residents may be looking to escape to warmer destinations.
SOCIAL MEDIA
THE FLAVORS OF SANTORINI
Partnering with American Greek restaurants, a "secret menu" will be created that will feature traditional Santorini dishes. When ordering from the menu, guests will receive a free drink and food voucher.
Advertising Student Project
Collaborators- Amanda Krahe, Woojung Lee, & Brooke Healey
My Role- Conceptualization, Art Direction, & Copywriting
