Gen Z has created their own language named brain rot, which is contributing to their decrease in cognitive ability and deterring them from learning new lessons with the owl, Duo.
Because people aren’t doing their lessons, Duo is going extinct.
CASE STUDY
On Duolingos social media account, it will be announced that Duo is missing without a trace. In addition, Duo's lover, Dua Lipa the singer will respond with concern.
In response, Duo leaves a message.
The message says that "Duo was here" in various languages and "I am going extinct. Return to your Duolingo lessons and stop using brain rot to save me."
The World Wide Fund for Nature officially confirms that Duo is now on the endangered species list.
Gen Z takes action and posts them going back to social media in order to influence others to save Duo. In the process, brain rot is mitigated.
Duo is back! But this fragile balance can shift again. Should brain rot return, Duo may not survive. The choice lies with us. Don't allow Duo to become extinct. #Save Duo
Advertising Student Project
Collaborators- Amanda Krahe, Woojung Lee, & Brooke Healey
My Role- Conceptualization, Art Direction, & Copywriting
