THE VESPA CAFE
Promoting city livers to slow down and enjoy the pleasures of life through coffee and romantic interactions.
Advertising Student Project
Collaborators- Brooke Healey
My Role- Conceptualization, Copywriting, & Art Direction
Gen-Z loves to engage with one another on social media. But these online fabricated lives can make people feel disconnected and uninspired.
Sharing personal mottos that inspire an individual's everyday life, can help inspire others and allow Gen-Z to realize they are more connected than they realize. No matter their differences.
CASE STUDY
Coca-Cola will kick off the campaign by tweeting inspirational quotes from worldwide celebrities.
Then Coca-Cola will prompt Coca-Cola lovers to tweet out their own inspirational message for the chance to see it printed on bottles worldwide.
Some lucky individuals will find their messages printed on Coke bottles.
Imagine having a rough day and discovering a positive message that uplifts you and reminds you that you’re not alone.
Advertising Student Project
Collaborators- Amanda Krahe, Woojung Lee, & Brooke Healey
My Role- Conceptualization, Copywriting, & Art Direction
