It’s easy to overlook the consequences of our actions, especially when buzzed and chasing euphoria.
That’s where NotHangover comes into the mix: a drink that prevents hangovers, offering relief from noise sensitivity (with whispering) and light sensitivity (through low-contrast design).
AUDIO ADS
Played the morning after popular drinking nights.
Shortlisted for OOH
New York City isn’t called the Concrete Jungle for no reason. Living in a city that is out of touch with true nature develops people who also become out of touch with true nature.
It's time to compare what New Yorkers are familiar with to the excitement that lies within the Bronx Zoo.
OOH
BRONX ZOO'S SCAVENGER HUNT
When New Yorkers spot a rat, roach, and pigeon, they usually freak out but what if they celebrated instead? Snap a photo of all three and upload it to the Bronx Zoo's website to win a free ticket.
SUBWAY DIGITAL BILLBOARD
SOCIAL MEDIA
Advertising Student Project
Collaborators- Woojung Lee, & Brooke Healey
My Role- Copywriting, & Art Direction
